The Great Arousal
Campaign on the streets
Athens has a strong tradition of using posters as a
way of promoting ideas, products, and political manifestos. A 2.000-poster
campaign used this language to position the body and desire in pre-existing
discussions taking place across thousands of posters and graffiti covering the
city. The campaign sought to create a discussion around how aggressive the
capitalist system can be, and how damaging for our most intimate lives.
The project focused on the
activation of the rooftops of Athens: the erogenous zone of the urban body. These have a
particular typology, a semi-public space, immersed in the city but giving access
to a total view of it, the temples, hills and surrounding landscape. They have
the potential to be re-thought for new uses, as they allow us to inhabit a
horizontal, unexplored dimension of the city, in which terraces can partially
interconnect. The rooftops are understood as a space of charge. The project
constructs new images of sensual fantasies, activating the rooftops of the city
as a potential place to love and for connection.
